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StoryTelling that moves
From CharityFocus.org, run by the very inspirational Nepun Mehta...
Essentially, a story expresses how and why life changes. --Robert McKee
Storytelling That Moves People: Why is persuasion so difficult, and what can you do to truly inspire people? In search of answers to those questions, Harvard Business Review paid a visit to Robert McKee, the world's best-known and most respected screenwriting lecturer. McKee believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead. He argues that stories "fulfill a profound human need to grasp the patterns of living -- not merely as an intellectual exercise, but within a very personal, emotional experience" This article shares more of his storytelling secrets. [more]
by Perla N.
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